Abstract Today. people view foreign languages such as English as having more valuable attraction than the vernaculars to influence people. This condition is benefiting the businessmen to use English as a branding tool that they believe to be more effective and efficient to attract consumers ignoring the vernaculars. This study aims to describe the name of an English-language business ... https://jalyttlers.shop/product-category/small-plate/
ICONIC ENGLISH BUSINESS NAME AS A BRANDING TOOL IN THE RURAL AREAS OF YOGYAKARTA SPECIAL REGION
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